The Gallery is founded and run by Frankica Mitrović Mihić, independent curator and art historian who has a Master degree in Business of Art from the Fashion Institute of Technology in New York, where she expanded her knowledge of the contemporary art and achieved new cognitions necessary for the work in museums, galleries, private and corporative art collections as well as the knowledge of assessment and evaluation of works of art. She acquired the professional title of Art advisor.

During her stay in New York she worked in P.S. 1, the oldest and largest organization in the United States devoted solely to the promotion of the contemporary art. She has organized several exhibitions of contemporary artists from New York and worked on one of the largest private art collections of contemporary art in the world. She has written many professional works and held a number of presentations of the contemporary art and artists. She worked as a curator in the Museum of Contemporary art in Zagreb.

Since 2014 she has been running her own art gallery with the aim of better representation of the emerging, mid-career and established artists at the Croatian and international art scene, better cooperation with foreign art galleries, participation in international art fairs in Croatia and abroad thus enabling artists to present their art works to a wider audience.

The Gallery represents younger and mid-generation artists holding an academic degree and who are recognized for their work in Croatia and abroad. By participating in many exhibitions, they have gained a solid reputation among art critics and the art audience as truly talented artists, as evidenced by the awards and recognitions they have received for their artistic achievements so far. Given their level of quality, their persistence as well as enormous and unique talent, we can be sure that these young artists will make an even stronger mark on the art scene in the years to come.

As the curator and manager of the gallery Frankica Mitrović Mihić has organised a number of exhibitions and has participated at many Contemporary Art Fairs both in Croatia and abroad. She managed to establish a collaboration with the Italian gallery WinArts in Milan where today selected Croatian artists regularly exhibit. As an art advisor she succeeded in forming several private art collections in country and abroad.